Would it seem to you that online and inbound marketing is moving quickly – like nearly light speed?
Let’s drift back in amount of time in just one area – social media. Keep in mind the “good old days” back 2009 when, in terms of a mainstream marketer’s focus, only Twitter and Facebook really mattered?
The amount of social networking channels to no less than consider tracking today continues to grow to include Google and YouTube. Oh, and please include LinkedIn. And add Pinterest to the list.
As you consider sorting out and prioritizing your company’s social networking channels alone, you begin to understand why a little advice or external expertise might be helpful.
Cue the internet marketing service, a rapidly growing phenomenon within the digital marketing ecosystem. If you raise your head from the screen, you’ll start seeing them everywhere.
What follows are five main reasons why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.
Given the amount of different digital channels and tactics emerging, a lot of companies don’t have resources to protect all of these programs.
An agency can look at specific objectives and help prioritize which channels to pay attention to. Because they normally have a methodology for evaluating a variety of client-types, prioritization of programs is undoubtedly an area where they can be supporting more companies per week.
Marketing is becoming like medicine: few generalists, a great deal of specialists.
Marketing before web 2. was (relatively) easy. Programs were a shorter list including direct mail, events, print ads, of course, if the cost was present, some “above-the-line” marketing campaigns like radio and television.
Today companies are considering email, SEO, PPC, SEM, inbound marketing alternative party content, all social media marketing channels, daily deals, webinars, infographics, slideshare, etc. No one person can be the expert of most those digital marketing channels since the industry becomes more granular and specialist-driven.
In this particular environment, agencies can provide expertise for specific channels or produce a program that is a rifle shot with a potential audience instead of a spray-and-pray shotgun blast.
social-media-globeCompetition today is coming in most shapes, sizes, and locations.
Prior to the Internet era, competition was often right down the street. Today, competition has stopped being confined to location.
A particular company could be fighting 50dexmpky global competitor centering on localized search with their home metro area or region, or would like to get on their competitor’s home turf.
Agencies, since they work together with multiple clients, are able to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a company is either the predator or the prey.